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 Asignment 18

Rafael Ricardo Ávila Pérez

For this exercise I analyzed the company #YoSoyUG, which is dedicated to cerigraphy, as well as the sale of products with sibolos and elements of the Universidad de Guanajuato

 

1.        Who is your? Target market

the target market of this company are the students of the UG and people who feel identified with the institution

2.        How does your product or service satisfy the needs of your potential customers?

satisfies needs through secondary products that can be useful in everyday life

3.        Which company has the biggest market share in your industry?

I believe that this company is the leader in this market, although other advertising companies may represent competition.

4.        How long do you usually run an advertisiong campaingfor?

The advertising campaign is regularly throughout the year through social networks

5.        Is there tough competitionin your industry? How do you stand out?

There is competition as advertising companies, however, the company being unique in its type is the only one that stands out in this type of business

6.        What methods do you use to raise  brand awareness?

The best method is through social networks such as facebook, instagram and tik tok

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